BFM89.9 joins Waze for Broadcasters to bring complete traffic intelligence to Klang Valley drivers
Partnership Delivers Real-Time Road Updates Straight From Drivers to Listeners
17 APRIL 2017, Kuala Lumpur â€“ BFM89.9 today joins Waze for Broadcasters powered by Waze -- the real-time, crowdsourced navigation app backed by the world's largest community of drivers. With more than 2.5 Million Wazers in Kuala Lumpur, Waze for Broadcasters provides (BFM89.9) instant access to Waze Complete Traffic Intelligence, a combination of historical and real-time traffic information directly from the source: drivers themselves. BFM89.9 will be among the first to know about breaking news from the roads, and its anchors the first to report on conditions affecting listeners.
"Our business listeners rely on us to provide the most accurate, up-to-the-minute information on construction, marathons, floods, traffic or anything else that can cause delays in Kuala Lumpur," said Malek Ali, Managing Director of BFM89.9.
"Waze for Broadcasters allows us to use citizen journalism to surface valuable insights we haven't had access to previously, to gain a deeper understanding of real-time conditions affecting drivers every day."
Joining more than 150 broadcast partners across the globe, BFM89.9 now has access to a suite of Waze Complete Traffic Intelligence tools including Waze Traffic View -- A dynamic, traffic dashboard that helps BFM89.9 access real-time Wazer reports on changing road conditions. Waze algorithms automatically detect unusual traffic conditions and provide alternative routes and drive times for planning and reporting purposes.
"Waze was founded on the belief that we can outsmart traffic together," said Mona Weng, Waze APAC Lead.
"Waze for Broadcasters provides BFM89.9 with most accurate view of road conditions today which helps them to deliver faster routes and alerts of traffic, real-time road closures and emergency incidents that may impact a commute. Waze for Broadcasters will power BFM89.9's traffic reports to help the Klang Valley business community get to their destinations faster.